ALDO brought us its Jordan Clarkson partnership and asked me to craft an elevated editorial treatment that would read to fashion and help their repositioning.
JORDAN CLARKSON
White-label Campaign
Amid a rebrand and a celebrity partnership, ALDO asked us to develop a white-label program that reintroduced the brand as accessible fashion with a wide range.
ALDO brought us its Jordan Clarkson partnership and asked me to craft an elevated editorial treatment that would read to fashion and help their repositioning.
We had time and resources; the friction was creative. External directors favored moody artistry that hid product. I needed to keep the craft high and the shoes unmistakable.
I positioned a premium film-and-photo package on Hypebeast that paired Clarkson's profile with clean lighting, smart styling, and a narrative that put ALDO in a credible fashion conversation without losing product clarity.
I set the big-picture narrative and voice; edited campaign copy; guided photo direction with our in-house shooter; and workshopped director and DP treatments to balance client asks with Hypemaker's taste. On set, I enforced styling and shot discipline. The result landed; ALDO tapped us for the next campaign.
Whitelabel content presented on ALDO's OnOs, alongside sponsored media on Hypebeast
White-label assets created for the ALDO campaign, featuring Jordan Clarkson.
Video content showcasing Jordan Clarkson and ALDO's campaign narrative.
