Lenovo asked us to spotlight the Yoga Aura 2-in-1 as a friendly creative tool—AI as a collaborator, not a replacement—for a Gen Z creator set.
twentynine Experience
360 Campaign
We paired a fashion founder and an artist to craft a gallery piece on Lenovo's Yoga Aura — AI with heart.
Lenovo asked us to spotlight the Yoga Aura 2-in-1 as a friendly creative tool—AI as a collaborator, not a replacement—for a Gen Z creator set.
AI skepticism was real; younger audiences weren't looking for lectures. I had to normalize the tech, show human control, and position the device against a Mac-first mindset without preaching.
I built a 360 platform—content, gallery experience, live shows—where artists co-created AI-enhanced pieces and credited the Yoga Aura as the quiet collaborator powering the work.
I paired a fashion founder with an artist and commissioned an original piece created on the Yoga Aura. I wrote the brief, shaped the narrative, and designed a gallery experience that turned the work into a comment on AI's potential — and our biases about it. Fast build, clean statement: tech and humanity making something together.
A showcase of the editorial, video, experiential and social executions that resulted from our campaign.
Premium editorial assets showcasing the twentynine experience and Lenovo Yoga Aura in creative environments.
Behind-the-scenes documentation of the gallery installation, artist collaborations, and live experience activations.
Main campaign film showcasing the twentynine experience and AI collaboration narrative.
Behind-the-scenes reels and social content documenting the creative process and artist collaborations.
