Lenovo asked us to spotlight the Yoga Aura 2-in-1 as a friendly creative tool—AI as a collaborator, not a replacement—for a Gen Z creator set.
twentynine Experience
360 Campaign
A fashion founder and an artist to craft a gallery piece on Lenovo's Yoga Aura, showing AI with heart.
Lenovo asked us to spotlight the Yoga Aura 2-in-1 as a friendly creative tool—AI as a collaborator, not a replacement—for a Gen Z creator set.
AI skepticism was real; younger audiences weren't looking for lectures. I had to normalize the tech, show human control, and position the device against a Mac-first mindset without preaching.
I built a 360 platform—content, gallery experience, live shows—where artists co-created AI-enhanced pieces and credited the Yoga Aura as the quiet collaborator powering the work.
I paired a fashion founder with an artist and commissioned a piece made on the laptop. I wrote the brief, shaped the narrative, and designed a gallery experience that made the work a comment on AI's potential and our biases. Fast build; clean statement; tech and humanity creating together.
A showcase of the editorial, video, experiential and social executions that resulted from our campaign.
Premium editorial assets showcasing the twentynine experience and Lenovo Yoga Aura in creative environments.
Behind-the-scenes documentation of the gallery installation, artist collaborations, and live experience activations.
Main campaign film showcasing the twentynine experience and AI collaboration narrative.
Behind-the-scenes reels and social content documenting the creative process and artist collaborations.
